Cadbury has teamed up for the first time with the Make-A-Wish Foundation, a charity that grants wishes to children with serious and life-threatening illnesses. The range is to coincide with Christmas, and includes advent calendars, stockings and gift boxes, as well as the Little Wishes chocolate star.
I'm always happy to see brands team up with good charities, and the Make-A-Wish Foundation is an especially good one. A small amount of sales from each of the MAW-branded products will go to the Foundation; five cents from the sale of the Little Wishes star will be donated. I paid about $1.12 for this at Big W a few weeks ago.
Despite the name being plural, the Little Wishes product is one big 31g milk chocolate star. It feels a lot heavier than it actually weighs, but it is quite big, measuring 6.5cm across the widest point, and about 2cm thick. That said, to an adult it's probably only three or four bites. Although it looks like it would be the classic Dairy Milk milk chocolate, a review of the ingredients list shows that the milk chocolate used here is only 20% cocoa solids (Dairy Milk is 26%). Its scent is fairly mild, a little like milky hot chocolate.
The star is double-sided. On one side it has the Cadbury logo, while the other carries a message. According to the Cadbury site (linked above), some of the messages are:"A Special Wish Will Come True Because of You" and "Make a Wish for Someone Special". Mine says, "Believe in a world where wishes come true" which I think is sweet and whimsical.
Inside, the star is a combination of aerated chocolate (think Aero or Bubbly) and truffle. I didn't realise there was also a truffle centre when I cut the star open for pictures, so I was disappointed to find one half was dense (with big voids around the edges) while the other contained aerated chocolate. Yay for keeping wrappers!
The chocolate itself is unfortunately pretty average. It tastes cheap and boring, like discount chocolate from a substandard brand. It doesn't quite reach the depths of mockolate but it's disappointingly close. If the wrapper didn't say Cadbury, I would not have picked it at all. I was very glad this was only a small bar that I finished while reviewing it as I don't think I could have finished anything larger.
Save your money and make a direct donation to the Make-A-Wish Foundation if you were buying this for the charity aspect.
The Cadbury Little Wishes star contains milk and soy, and may contain traces of tree nuts. Interestingly, this bar has been made in the United Kingdom. Do I have any UK readers who can confirm the cocoa solid percentage of your Dairy Milk? If this is what you guys have then I feel sorry for you.