Lolly Addict is owned and operated by blogger Danielle Seivers. It was created in July 2011 as a way for the general public to find out about new releases in the Australian confectionery market before they were available for sale, and to read reviews and see photos of said products.

Posts focus on gossip in the confectionery community, such as competitions, surveys and promotions run by companies, as well as reviews of new lollies on the market.

The blog regularly receives thousands of hits each week from Australia and around the world, proving that confectionery is a favourite of everyone!

Danielle Seivers is originally from Melbourne with years of working in retail in her history. She now leaves near the beach in the northern suburbs of Perth, Western Australia. She has a diploma of professional writing, and is now focusing on entering the medical industry.