During the recent evolution to their Marvellous Creations range, Cadbury have quietly sneaked a new flavour of Bubbly onto confecitonery shelves: Honeycomb.
The packaging is fairly innocuous for a new flavour; there's no 'new' label or other announcement across the front. I almost missed it at first! The centre is coloured a milky warm yellow, and the imagery on the front shows the chocolate block as a balloon to demonstrate the lightness of the aerated centre.
As with the other blocks in the Bubbly range, this one features the new moulding introduced earlier this year. Mine is perfect and semi-glossy, with no damage. It smells sweet and a little toasty. Breaking the block reveals an almost-neon-coloured centre. It's a bit like the colour of corn chips, but a little more milky. Still different to the imagery on the packet!
It was a bit difficult to taste the centre alone, but the little I could taste reminded me of a honeycomb milkshake: sweet and milky with a very mild flavour. With the milk chocolate, the flavour becomes a little like ice cream: still milky and sweet, with a little cocoa for a bit of depth. Curiously, the milk chocolate seems to heighten the flavour of the honeycomb, but only slightly. The aerated centre is light and crumbles easily.
It's a nice combination, but not what I was expecting. I was hoping for something a bit more full-on like actual honeycomb. It has the sweetness level about right, at least!
Score: 4 out of 5 jelly beans
Cadbury Dairy Milk Bubbly Honeycomb is made in Australia. It contains milk and soy, and may contain traces of wheat, egg, peanuts and tree nuts.