Friday, 20 September 2013

Gossip: New Cadbury Bubbly Blocks and a New Flavour - Strawberry!

Reader Suzanne alerted me recently to the arrival of another new product from Cadbury - new Bubbly blocks, including one new flavour - Strawberry!

Photos courtesy of reader Suzanne.

Although these are made in Australia, there's several points of interest on these: the first, and perhaps most important, is the new Dairy Milk font - is this a new logo change we're seeing here? I've been unable to find any information on this change (Cadbury didn't even reply to my emails) so I'm unsure if this is a permanent change that will slowly be rolled out, or if it's something special just for the Bubbly products.

Secondly, the transition to the foil packaging (away from the cardboard-and-foil combo) also includes a different moulding pattern for the Bubbly range, from squarish pieces to a rounded, more bubble-like pattern. While in line with the name, the pattern is also similar to the rounded block shape that Aero introduced earlier this year. Hmm!

Suzanne let me know that she found a block of strawberry-flavoured Bubbly, which is a new flavour to the Bubbly range in general. This isn't a flavour that Aero has in its range, so for once Cadbury seems to be a bit ahead of the game!

Have you tried it? Let me know how you like it in the comments below!


  1. A new flavour from Cadbury...they're on a roll!

    That new Dairy Milk font has also started appearing on some UK Cadbury products, such as Freddo popping candy and Mousse Snowman.

  2. Oh has it? I did some initial searching and came up empty, but since this Bubbly block format is UK-inspired, I wondered if the font might have been as well. I suppose it's all in the pursuit of brand domination, right? :)

  3. This is now my favourite chocolate I absolutely crave it. I suggest keeping in fridge for a day and then biting straight into the bubbly and savouring every morsel of it slowly. Beware its highly addictive. The only chocolate I would eat these days.