Gossip: Mars M&M's Orange

It was only back in December that I reviewed the M&M's Orange release, and now they are back on the shelves! That's quite a short period of time between releases. I don't think that this is the Crispy version (but I could be mistaken) so perhaps they could be the dark chocolate version, or maybe they have been added to the regular lineup (unlikely). Why do you think we are seeing this flavour again?